Olympic Cellars Working Girl Wines

Olympic Cellars is bringing its Working Girl wines to California according to this news item. You can check the wines out here. They have Working Girl White, Rosé the Riveter, Go Girl Red. All are list priced at $13 to $14. Haven’t tried any of these wines, but they are suppose to be available in California starting May 9th.

Does this kind of wine labeling and packaging really appeal to women?